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New York

Corcoran and Sunshine merge marketing

By Tom Acitelli, The Real Deal

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Louise Sunshine, founder and CEO of the Sunshine Group, will have “a very significant role” in the new Corcoran Sunshine Marketing Group, Corcoran president and CEO Pamela Liebman told The Real Deal on Thursday afternoon.

The Corcoran Group and the Sunshine Group, both owned by NRT, announced a merger Wednesday to form the new group, which will serve as a marketing arm for Corcoran’s development properties. It’s expected to create more than $15 billion in sales in the next several years. Sunshine founded the Sunshine Group in 1986 as a marketing, leasing and sales firm for luxury condominiums.
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