The Real Deal New York

New tricks of the trade

May 08, 2009 10:36AM
By C. J. Hughes


From the May issue:
The challenging market is prompting brokers to use some eyebrow-raising practices. Some say that brokers are taking overpriced listings sure to linger for months. Why? To scoop up valuable buy-side clients. Another trick is to invite friends and family to mill around at open houses, creating more buzz — and urgency among buyers.

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