From the May issue: The challenging market is prompting brokers to use some eyebrow-raising practices. Some say that brokers are taking overpriced listings sure to linger for months. Why? To scoop up valuable buy-side clients. Another trick is to invite friends and family to mill around at open houses, creating more buzz — and urgency among buyers.
New tricks of the trade
May 08, 2009 10:36AM
By
C. J. Hughes
