Anthony Malkin, president of securities firm Wien & Malkin, sat down with the New York Times to discuss his group’s rebranding and some of its high-profile projects, including the Empire State Building and the Helmsley estate. As of today, the securities firm, which owns approximately 10 million square feet of commercial space in the New York area, will no longer be called Wien & Malkin, according to Malkin himself. The new name, Malkin Holdings, is an effort to make “it easier for people to understand who we are and to attach our names and our reputation to what we do,” Malkin said. As for the Empire State Building, he said that the project is moving smoothly. “[It’s] about a third of the way completed,” Malkin said.