Three months after signing the lease, Barak Dunayer, president of Barak Realty, has opened his second sales office.
In a climate of uncertainty, Dunayer said the time was right to open the Upper East Side location.
“Recessions are terrible things to waste,” he said. “And when the market goes down you have a lot of opportunities to expand, if one can afford it.”
Besides, “Everything is quicker and negotiable today — the rent, the terms, branding,” he said.
The company is paying $140 per square foot to lease the roughly 700-square-foot space on the ground level at 1458 Third Avenue, between 82nd and 83rd streets. Dunayer’s wife, Yael, who runs the company with him, designed the space.
“We officially launched last Monday, when our phones were hooked [up],” he said.
Since the company’s September 2000 inception, Dunayer says he has amassed 43 agents, including three in the Upper East Side digs — a brand new agent, an agent from defunct JC DeNiro & Associates and one from DJK Residential. His goal? “To ink between 15 to 20 more in the coming months.”
In a couple of years, Dunayer said he will open a third office in Greenwich Village, “so we can cover Downtown as well.”