Google reportedly in talks to acquire real estate search engine Trulia

Trulia, the San Francisco-based real estate search engine, is reportedly being eyed by Google as it looks to commandeer the local search market. Sources say the companies have been in talks on and off, and that Trulia, which allows users to search for data on homes on the market by ZIP code and is integrated with Google maps, is likely worth between $150 million and $200 million. Trulia’s major competitor is Seattle-based Zillow, which has raised roughly $87 million, but Google is apparently more interested in Trulia, which has raised about $33 million since 2005, due to its location and likely cheaper price. Google recently made a $550 million bid for local business directory and review site Yelp, which was turned down. [All Things Digital via CNET]