The Real Deal New York

Broker shows Manhattan real estate by boat

June 07, 2010 05:30PM

Paolo Zampolli

Paolo Zampolli is using a unique strategy to entice foreign clients to
purchase property: the Italian broker and founder of ID Model Management takes them apartment hunting

around Manhattan on his $800,000 boat, according to the New York Post.
“This is a way to give them a real feel of New York and the skyline
and where they want to be,” Zampolli said. From the boat, clients
point out the buildings they like. Then, Zampolli arranges a tour of
apartments for sale in those buildings. Since the boat tours began a
couple of weeks ago, Zampolli said he has already sold a $3.6 million
apartment in architect Jean Nouvel’s new building at 100 11th Avenue on

the West Side. While some brokers take clients on boat tours of
oceanfront mansions in Florida, he says the sales tactic is new for Manhattan.

So far, designer Roberto Cavalli has been on board. [Post]

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