Sprinkles bakery to open near Bloomie’s

Beverly Hills, Calif.-based Sprinkles Cupcakes is coming to New York
City. The sweet shop has leased a 2,500-square-foot space at 780
Lexington Avenue, between 60th and 61st streets, across the street from
Bloomingdale’s. The store, at the former location of Gino’s Restaurant,
is slated to open in January 2011. Sierra Realty represented both the
tenant and the
landlord, 780-Lex Partnership, in the transaction. The store — with
its 20 different cupcake offerings and assorted toppings — has
attracted celebrity clients such as Tyra Banks, Russell Crowe and Oprah
Winfrey. “We knew Sprinkles’ Big Apple premiere deserved the ultimate
retail location,” said Peter Braus, an executive vice president at
Sierra. “So we found a space in the heart of the city’s most
productive, seven-day-per-week shopping district. We look forward to
finding other similarly high-profile locations for Sprinkles.” TRD