The Real Deal New York

Magnolia Bakery inks deal on Harlem distribution center for online sales

December 17, 2010 10:14AM

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Magnolia Bakery is in the throes of yet another expansion effort, having just signed a lease on a 5,200-square-foot space in Harlem that it plans to use as a distribution facility for when it begins selling its products online in the spring. According to the Wall Street Journal, the cupcakery, which opened its first store in the West Village in 1996 and gained famed when the women of “Sex and the City” dined there, is also considering additional locations in New York, New Jersey, Washington, Boston, Philadelphia and Chicago. Magnolia now has five locations in the city, one in Los Angeles and one in Bloomingdale’s in Dubai, which opened in February. The new Harlem space, at 1751 Park Avenue, is within a government-designated urban empowerment zone, meant to attract light manufacturing to the area with property tax incentives. [WSJ]

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