The Real Deal New York

Fox, Dreifach brought on to launch new Massey Knakal retail arm

January 18, 2011 04:37PM

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From left: Benjamin Fox, Ellaina Dreifach

Benjamin Fox, president of Winick Realty Group, has been tapped to lead the new retail leasing arm of Massey Knakal, according to Crain’s. The new section of the commercial brokerage, which The Real Deal first reported last night, has also nabbed Ellaina Dreifach, president of San Francisco commercial firm Little Harbor Companies, to run day-to-day operations as director of retail leasing. Fox, who has signed on as a partner with the firm, will be responsible for growing the new department and hiring more brokers. It was not immediately clear how many new staffers the branch plans to bring on. The move is part of the firm’s five-year strategic plan to become a more inclusive commercial brokerage. Late last year, Massey Knakal announced plans to launch a new commercial mortgage brokerage arm, which the firm plans to launch early this year. TRD

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