The Real Deal New York

NYC Corcoran agent spins reality TV stardom into marketing tool

April 01, 2011 11:34AM

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While many New York City residential brokerages use social media to get their message, out, few have a reality television star to do the job for them. But Matthew Lenahan, a contestant on the most recent season of “Survivor” and an agent with the Corcoran Group, presented his firm with just that opportunity, according to Matthew Shadbolt, director of interactive product & marketing with the firm. In this video from Corcoran, Shadbolt explains how Lenahan translated the popularity of his turn on reality TV into short Web clips to promote his listings. TRD

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