The Real Deal New York

Alf Naman’s climb

The developer's first ground-up building was 25 years in the making

June 14, 2011 02:35PM
By Adam Piore


Alf Naman

From the June issue: Alf Naman is standing in front of a wall of plate-glass windows, in skinny jeans and a blazer, sipping a Pellegrino and gazing down on workers tending a grassy stretch of the High Line at 23rd Street. A sliver of New York Harbor shimmers in the distance.

It’s the kind of multimillion-dollar view the veteran real estate broker spent decades showing off to clients when he worked on the Upper East Side. But this particular $5 million apartment — one of 11 units in a 14-story luxury building known as HL23 — has an added twist. Naman built it himself. Naman, who has been inching toward full-time development work for years, will find out soon enough whether buyers respond to his refined tastes, and those of his development partner, Garrett Heher, and his broker, Erin Boisson Aries of Brown Harris Stevens, who is handling sales at the 515 West 23rd Street project. [more]

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