Vickey Barron of Core
From the July issue: On a warm Saturday last month, apartment-seekers who followed signs for an open house at 915 President Street in Park Slope were surprised to find not one, but two units for sale in the building.
The listing agents, Prudential Douglas Elliman’s Immacolata Giocoli and Joseph Baglio of the Brooklyn firm Madison Estates, had teamed up to market the two airy studios on the first floor of the prewar co-op, which are each priced at around $250,000. They directed visitors to each other’s listings, and pointed out that the apartments can be combined.
At first, it may seem counterintuitive for rival brokers — who are, after all, competing for the same pool of buyers — to work together in this way. But Baglio said he views the co-open house as “double-exposure” for his listings. [more]
