Residential sales and rental brokerage Core launched an online listing and client management platform in collaboration with listings website Streeteasy.com today, dubbed Core Control, the brokerage announced (see video above for commentary about Core Control from the two companies’ heads).
For an undisclosed monthly fee to Streeteasy.com, the system is available free and exclusively to Core’s agents and clients to help them more easily navigate citywide listings from all firms.
Core described the platform as a comprehensive database of citywide listings from all brokerages represented on Streeteasy.com, with a few additional features added on, including the ability for Core agents to add private and public notes to a listing, link press coverage to properties and view broker-only information on listings, such as commissions and listing expiration dates.
“It’s essentially a way for brokers to manage their listings directly inside of Streeteasy,” said Streeteasy CEO Michael Smith.
All listings entered in Core Control will be immediately displayed on the Core website and Streeteasy.com.
“I’ve just emerged from a room of 65 cheering agents,” Shaun Osher, CEO of Core, claimed, after launching the feature to his company brokers. “I always felt for many years that our industry lacked transparency. As a company, we’re the keepers of information, but consumers should have access to everything. [Core Control] represents part of our culture as a company and the overall evolution of the real estate business.”
Osher says he can see other brokerages adopting similar systems.
The platform, he said, took more than a year to develop. Smith said the cost of developing it was negligible.
As for Core’s relationship with Streeteasy.com, it goes a long way back in Internet years.
Core was the first brokerage to adopt Streeteasy when they began four years ago, Osher said.
Streeteasy CEO Michael Smith agreed with Osher’s view of the evolving marketplace: “It is clear to everyone that the role of the broker is changing; it’s about service now. Consumers can access much more thorough information and often play a very active role in their searches.”
Smith confirmed that Streeteasy will most likely extend this tool to other brokerages in the city.
“It’s a new set of tools that we’ve developed for brokerages. Core is the first to use it,” he said. “We’re taking it slow, using their agents as our beta-testers.”