The Real Deal New York

Redfin launches broker performance tracker for Long Island

September 29, 2011 03:04PM

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National real estate listings website Redfin.com has added a free feature to its
site allowing users to track the performance of individual brokers in select areas across the country
such as Long Island, the New York Times reported. The tool can
help sellers find agents who are active and who have had success in
their specific neighborhood, said Glenn Kelman, Redfin’s CEO.

With the service using information from local
multiple listing services, where agents list the home they are
representing for sale, the “Scouting Report” tool provides data on
roughly one million agents, he said. Since the data goes back three
years at the most — a period in which home sales have been slow — some
agents may show no deals at all when you search by their name.
The service is similar to one launched by Streeteasy.com for Manhattan and Brooklyn at the end of last month.

In markets where the tool works, sellers can search for agents by name
and see their current listings; how many homes the agent has sold in
the last three years, or in the past year in some cases; where the
homes are located on a map; photos of the homes; the median sales
price; the average number of price cuts for each property; and other
details. The tool provides information about all agents in many of the
markets, Kelman said, not just those who work directly for Redfin or
who partner with it. The site has a procedure for correcting
information, although the MLS data is generally accurate, he said.
“I think the best real estate agents are going to love this,” he said.
Restrictions on MLS data mean the feature isn’t available for
Westchester. [NYT]

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