Benjamin Lambert (left), founder and
chairman of Eastdil Secured, and company
CEO Roy March in the firm’s
Midtown headquartersFrom the September issue: Google’s record $1.8 billion purchase of 111 Eighth Avenue late last year momentarily put the name Eastdil Secured on the lips of everyone in New York’s real estate industry. But the low-profile real estate investment banking firm, which managed the sale, doesn’t have the street-level cachet that many of its rivals have.
While Manhattan’s building-sales brokers and financiers (those who focus on large institutional deals, often over $100 million) know the firm as a powerhouse, many others in real estate still have no idea who Eastdil is. And many are unaware that in addition to investment sales, the firm does highly sophisticated equity and debt placement.
Eastdil’s under-the-radar place in the city’s real estate universe is consistent with its quiet approach nationally.
“The people who know the business know who we are, and so we don’t really need to advertise what we accomplish,” Roy March, the company’s CEO, told The Real Deal in a rare interview last month, which also included company founder and chairman Benjamin Lambert. [more]
