High-end exclusivity isn’t typically synonymous with the Masaryk Towers, a six-building Mitchell-Lama co-op on Columbia Street on the Lower East Side, but Nike is bringing luxurious finishes, concierge services and state-of-the-art equipment to the residents — in the form of an indoor basketball court.
Bowery Boogie blog reported that the apparel titan is replacing the 1,100-unit complex’s aging gymnasium with a fully renovated court, pricey training equipment, a scoreboard and a renovated locker room.
Through April the court is open by invite-only, with appointments made with the Masaryk concierge. Selected individuals will get outfitted in a new set of Nike gear and take basketball sessions with three onsite trainers. But come May, Nike and its trainers will leave and Masaryk tower residents will be left with a brand new basketball facility. [Bowery Boogie]
