The rise of Rapid Realty

Firm’s assembly-line approach leads to speedy growth, but garners criticism

From left: Rapid Realty's Anthony Lolli, Adrian Cardona, Gabriela Falquez and Carlos Angelucci

From the February issue: Rapid Realty’s Brooklyn headquarters was buzzing on a Thursday afternoon last month, as agents jostled for space at computers lining the exposed-brick wall. For an office housing 30 agents, the sleekly designed space is tiny — only around 500 square feet.

Sign Up for the undefined Newsletter

But that’s the point, explained Rapid founder Anthony Lolli; the young rental brokerage prides itself on being efficient. The black-and-metal bar stools that serve as the only seating, for example, are “not supposed to be comfortable,” he said, since agents are encouraged to be out doing deals rather than sitting in them. [more]