The Real Deal New York

UES broker and BFF matchmaker to star in new Bravo show, “Love Broker”

February 10, 2012 09:00AM
By Jane C. Timm

From left: Jennifer Zucher and Lori Zaslow (credit: Andrew Werner)

For broker Jennifer Zucher, finding clients a home isn’t enough — she also wants to find their soul mates.

That’s why Zucher, a principal at the Upper East Side boutique firm Plaza Real Estate Group, started Project Soulmate, a New York City-based matchmaking agency with her best friend, Lori Zaslow, a former fashion recruiter.

“We felt like the most important things in people’s lives were job, home and love life,” Zucher said. After years of matching homes and careers to their clients, the pair turned their efforts toward playing Cupid, launching Project Soulmate here in New York in April 2009.

Zaslow and Zucher, who met at sleep-away camp 27 years ago, have been matchmaking professionally for nearly three years — though they’ve been setting up friends for years. The New York firm, which is comprised of the two matchmakers, recruiters, and an image consultant, carefully vets, recruits and interviews prospective ladies and pairs them with their male, paying clients. (Zucher declined to disclose fees, saying that costs are discussed privately with clients.)

Nearly three years later, the firm’s success hasn’t just impressed happy, matched clients — Zucher said around 85 percent of matches go on a second date — it’s also attracted Bravo, which has set them as the stars of a new show launching next month.

“Love Brokers,” which will premiere March 5 at 10 p.m., will chronicle New York singles as they look for love with the guidance of Zucher and Zaslow.

Unlike Bravo’s “Millionaire Matchmaker,” which only pairs those with a net value is seven figures or more, these “Love Brokers” won’t confine their matchmaking skills to the uber-wealthy.

“Bravo is all about passionate people living aspirational lives,” said Bravo Senior Vice President Shari Levine. “Lori and Jenn turned their passion for helping people find love into a successful business which makes for the perfect Bravo storyline.”

The dates are completely blind and the matchmakers plan the dates, make the reservations and get everything ready to go for the men. “We take the headache out of dating for men,” Zucher explained.

The men who seek out their services are generally “very busy men,” Zucher said, often in finance or law.

But though matchmaking takes up the majority of her day, Zucher said she’s not ready to leave the real estate world. “It’s something I can’t fully give up, even though matching people up with love is a big passion of mine.”

Zucher sells residential properties at Plaza Real Estate Group, a commercial and residential firm run by Zucher’s mother, Janet Sedaghatpour, and her husband, Ron Zucher, and focuses on the Upper East Side.

“Sometimes, after selling an apartment, we sign [the buyer] up to find their [life] partners,” she said. “Really, I can’t complain about life. I get to work with my family and best friend and find people love and of course their homes!”

Love and real estate is increasingly becoming a popular pairing — Core Managing Director Vickey Barron even put on a Valentines day bash earlier this month with professional matchmaker Samantha Daniels to try and find her clients love.

  • Charlotte

    Very cool :)

  • Penelope

    They call it a Mitzva !!!

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