The Real Deal New York

Editor’s note: Does being a jerk pay?

March 09, 2012 04:30PM
By Stuart Elliott

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Stuart Elliott

From the March Issue: By now, it seems like most New Yorkers in the business world have read Walter Isaacson’s biography of the late Apple founder Steve Jobs or know someone who is reading it. I just finished it up.

Jobs was a mercurial genius, and also, frankly, could be an ass. Notorious for thinking the rules didn’t apply to him, he would park in handicap spots at the company’s headquarters. Most ideas presented to him at Apple got a standard reaction from him: “It’s shit.” [more]