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Philanthropy can help sellers and firms stand out from the crowd, but it’s not always easy to execute

From the March issue: When retiree Helene Berger decided to put her 143 East 18th Street townhouse on the market last spring, she wasn’t sure how to pick a real estate broker.

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Then she read a New York Times profile about Jason Haber and his two-year-old brokerage, Rubicon, which donates part of its fee from every sale to a nonprofit organization called “charity: water.” [more]

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Rubicon PropertiesSandy Weill