The Real Deal New York

57 Irving sells out

May 16, 2012 03:30PM
By Guelda Voien

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Corcoran's Marie-Claire Gladstone and 57 Irving Place

The long-stalled boutique condo 57 Irving Place is now sold out, after re-starting sales in November, the project’s developer told The Real Deal. Sales at the nine-unit Gramercy Park building originally started in 2010, but stalled later that year due to the collapse of the original lender for the project, according to developer Robert Gladstone.

But the modern,10-story building has seen brisk business since the re-launch, according to Corcoran Sunshine’s Marie-Claire Gladstone, the wife of the developer, who handled sales at the building along with Elaine Diratz and Norma-Jean Callahan.

Most of the units sold without ever hitting the market, she said.

Interested buyers noticed the construction and approached the marketing team. “People saw the work going on, and they wanted the apartments,” said the developer. “People just walking down the street bought apartments.”

One reason for the building’s popularity is undoubtedly  its access to sought-after Gramercy Park — every resident will reportedly get a key to the exclusive enclave, due to an agreement the developer worked out with the Players Club, of which he is a member, according to previous reports.

All of the apartments in the Audrey Matlock-designed building are full-floor residences, and there is reportedly a saltwater pool on the roof.

The 2,872-square-foot, fourth-floor apartment — the first to hit public records — closed in late April for $6.4 million, after being listed at $6.95 million, according to Streeteasy.com.

Gladstone said a duplex penthouse in the building sold for more than $3,000 per square foot —well above the neighborhood’s average price of about $1,000 per square foot, according to Streeteasy.com.

In March, Curbed reported that the triplex townhouse at 57 Irving, which had an $18 million asking price, had sold for to a “prominent figure in the sports industry.” That four-bedroom unit, with 6,800 square feet, also features a private saltwater pool.

Three of the apartments sold to investors who have rented out the units, Gladstone said.

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