Mainstream brands seek a foothold in Williamsburg

Changing demographics bring national retailers to Brooklyn’s hippest neighborhood

The corner of Bedford Avenue and North 5th Street in Williamsburg
The corner of Bedford Avenue and North 5th Street in Williamsburg

From the September issue: As the capital of hipster New York, Williamsburg has long been home to a bevy of small boutiques alongside its many bars and restaurants. But until now, large national retailers have shied away from the former Brooklyn industrial area.

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That’s starting to change, however. Now that major retailers like Whole Foods are opening in the area, other mainstream brands are clamoring to get into the hip neighborhood, too. [more]