The Real Deal New York

Spanish frozen yogurt brand — known for unique flavors — to open Greenwich Village flagship

Store will be first of eight Manhattan outfits to open over the next two years

October 03, 2012 09:00AM
By Guelda Voien

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Rendering of Union Square Yooglers yogurt shop

One company is not ashamed of its frozen assets. A new frozen yogurt shop has inked a lease to open up a Greenwich Village outpost — its first in the U.S. — The Real Deal has learned.

Yooglers Frozen Yogurt, a Spanish dessert outfit, will take approximately 1,500 at 791 Broadway, at East 10th Street, for a flagship store — and that is just the beginning of a planned expansion into the New York City market, CEO Manuel Fernandez told The Real Deal. “New York is probably a capital of the world, and is definitely a capital of my heart,” Fernandez said.

The chain, which bills itself as Europe’s leading self-serve brand of yogurt, differentiates itself from its many New York City frozen yogurt competitors by offering 70 kind of toppings and flavors that reflect its Spanish ownership, such as Horchata, Fernandez said.

The store, which will open in November, inked a lease for $120 per square foot. And the yogurt purveyor is already in talks for its next store, he said, which will be on the Upper West Side. Yooglers plans to open an additional 30 stores worldwide in the next two years, with eight of those in Manhattan.

The family-friendly shops will have rooms for children’s parties and an overall theme that is “Alice In Wonderland meets Willy Wonka [and the Chocolate Factory],” a statement from Yooglers said.

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