The Real Deal New York

Spirits brand Pernod takes three additional floors at 250 Park Avenue

January 10, 2013 09:30AM

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250 Park Avenue

La Belle Époque may be history, but one of France’s oldest absinthe makers is moving up in the world. Pernod Ricard, a brand once eponymous with bohemianism, has struck a deal to take the floors 16 to 18 at 250 Park Avenue, the New York Observer reported.

The expansion comes after Pernod Ricard USA and Pernod Ricard America— also owners of liquor brands Absolut Vodka and Jameson Irish Whiskey — signed an 82,000-square-foot lease for three floors, with an option for a fourth, at Park Avenue and East 20th Street in May of last year.

The additional floors will feature an open layout and an exposed, distillery-like environment, with a lounge and conference rooms.

“We’re loving this space — it came out so great,” Scott Spector, principal of the Spector Group, which designed the interior, said. “It’s one of the coolest spaces we’ve ever worked in on Park Avenue. Some will likely argue that the finished product is even cooler.”

According to 250 Park’s website, Cassidy Turley’s David Hoffman and Whitnee Willaiims are marketing the building [NYO]Christopher Cameron

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