37 Rapid Realty agents get tattoos with firm logo

From the May issue: All real estate firms hope to establish brand loyalty. But a growing number of Rapid Realty brokers have taken that literally, getting permanently branded with the company logo. No less than 37 Rapid Realty agents and managers now have tattoos featuring the logo of the Brooklyn-based franchise firm, which has about 1,100 salespeople across the New York area.