The Real Deal New York

MNS manager jumps ship to Citi Habitats

Alex Cho will replace Seth Hirschhorn, following a promotion

June 10, 2013 04:30PM
By Hayley Kaplan

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From left: Alex Cho and Seth Hirschhorn

From left: Alex Cho and Seth Hirschhorn

Alex Cho, who managed MNS’ Chelsea office before heading up leasing at its Gramercy location, has left the firm to spearhead Citi Habitats’ relocation division at its flagship office. 

Cho joins Citi Habitats as a senior managing director and will oversee the company’s rental operations at its 250 Park Avenue South headquarters, a spokesperson for the brokerage confirmed. Cho will be specializing in relocation, recruiting new agents and helping to build existing agents’ careers, he told TRD.

“I’m excited [to be] wearing a couple different hats,” he said, noting that the firm is the largest residential brokerage to focus on rentals.

“There are a lot of resources here,” he added.

Cho described going to Citi as “the next life cycle” of his career.

Andrew Barrocas, the CEO of MNS, said he has “a ton of respect for Alex.”

“It’s a great opportunity for him,” he added. “I wish him nothing but the best of luck.”

Cho is replacing Seth Hirschhorn, a 12-year veteran of Citi Habitats, who will move up to oversee the firm’s companywide relocation division. He will focus on overall sales production and supervision of day-to-day operations of the office. A company spokesperson said Hirschhorn’s position is a new one at the firm.

“Alex has the skillset and market knowledge necessary to have a substantial impact on helping … agents build and grow their respective businesses,” Gary Malin, president of Citi Habitats, said in a statement provided to TRD. “In addition, his background as an agent allows him to be an effective mentor and coach for new team members.”

A MNS veteran who joined the firm in 2005, Cho specialized in agent training for new and mid-level agents. He also oversaw the day-to-day business of sale and rental transactions at the firm. Before he was in a management position at MNS, Cho was a broker.When MNS’ Chelsea and Gramercy offices swapped spaces in March, Cho, the managing director of the Chelsea location, became head of leasing in Gramercy.

  • JAY HEYDT

    WELCOME ALEX!!!

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