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New York

Printing House condos launch signature scent

New luxury development aims to lure buyers with its very own fragrance

Matt Muller, project manager for Myles Horn
Matt Muller, project manager for Myles Horn

From the July issue: It’s not every condo that has a signature fragrance. (Sniff, sniff.) Ah, but the Printing House in the West Village does.

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When the old printing factory-turned-condo launched sales in early spring, it not only debuted four custom-designed model units; it introduced “Australian Coast,” a scent hand-picked by developers Myles Horn, Belvedere Capital Management and Angelo, Gordon & Co. [more]

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