The Real Deal New York

TV star Ortiz lands at Elliman after KWNYC firing

August 07, 2013 11:30AM
By Katherine Clarke

Howard Lorber, Luis D. Ortiz and Dottie Herman

Howard Lorber, Luis D. Ortiz and Dottie Herman

Luis D. Ortiz, the newest star of “Million Dollar Listing New York,” has officially signed on to work at Douglas Elliman, he told The Real Deal exclusively today.

Ortiz had been at Keller Williams NYC until last week, when the brokerage announced his firing; the company told TRD last week that it was uncomfortable with Ortiz’s association with the television show, which execs see as sensationalistic and not in line with the Keller Williams brand.

Ortiz declined to comment on Keller Williams’ claims but declared he is ready to “rock-and-roll” at Elliman alongside fellow TV star Fredrik Eklund. Ortiz will operate out of the 485 Madison Avenue office but will not be affiliated with any team at Elliman.

“I met [Elliman chairman] Howard Lorber, and through Howard, met [Elliman President Dottie Herman], and I knew right away that I could learn so much from them,” Ortiz said, referencing a meeting he had with Lorber at Cipriani downtown. “The professionalism and powerful reach of Douglas Elliman gives me the platform to grow in.”

In a statement, Herman called Ortiz a “rising star.”

“We think he’ll be tremendous here with us at Elliman,” Herman said. “We couldn’t be happier to have him.”

Ortiz was chosen by the Bravo cable channel to star in season two of the real estate-themed television program after Lorber’s son, broker Michael Lorber, dropped out of the show. The show has been renewed for a third season.

The Puerto Rico-born broker attended the New York Film Academy before doing stints at Blackstone Properties, the Prodigy Network and Synergy New York.

His deals include a $12.5 million duplex at the Apthorp on Manhattan’s Upper West Side, a $6.1 million unit at 165 Charles Street and a $7.4 million Downing Street townhouse. shows that Ortiz has no active sales listings.

Bravo declined to comment on Ortiz’ move and Keller Williams declined to add to its statement on Ortiz’ departure, which read: “Keller Williams’ position on real estate reality TV aligns with Brown Harris Stevens’ and Corcoran’s — “this brand of realty is a far cry from reality.” We wish Luis all the best in his future endeavors.”

29 Responses to “TV star Ortiz lands at Elliman after KWNYC firing”

  1. August 07, 2013 at 12:20 pm, E. Weinstein said:

    love it! great move luis wish you all the best.

  2. August 07, 2013 at 12:59 pm, Damn said:

    Perfect place to go to learn more about photo-shopping property

  3. August 07, 2013 at 3:01 pm, no-permits said:

    keller williams does not belong in NYC.

    • August 07, 2013 at 6:18 pm, Katherine Clarke said:

      Thanks for your comment, no-permits. Why do you think KW doesn’t belong in the city?

      • August 08, 2013 at 12:27 am, jon said:

        I agree no-permits
        I will answer just because KC.
        They are a firm in middle America and in the suburbs and don’t belong in the city.
        just another franchise in the city and the Brooklyn franchise is just appalling.
        Also, the agents are unprofessional and tacky.

  4. August 07, 2013 at 3:59 pm, Stoker said:

    Elliman always takes on those fired by other firms… Speaks volumes about their core principals.

    • August 07, 2013 at 4:51 pm, Charlotte Friedman said:

      NOP….Elliman takes on those who will make money for them

    • August 07, 2013 at 11:09 pm, jon said:

      that is true Stoker. Elliman has no principals or ethical standards they will take anyone and will never fire anyone.
      that’s why they have thousands of agents most do nada.

  5. August 07, 2013 at 4:02 pm, REInvestor said:

    it is amazing, guess Elliman will take anyone.

    • August 07, 2013 at 5:08 pm, Mike said:

      Really as an invester how can you make a comment like that.Out of all three brokers he is down to earth.My only problem is his association with Fred.

    • August 07, 2013 at 11:15 pm, jon said:

      true REinvestor they do take anyone
      Luis? down to earth?
      He’s clueless and I will continue to work the same old tricks at Elliman
      just watch.KW fired him for a reason!!!

      • August 11, 2013 at 10:28 am, Pat said:

        ^^^ It should be obvious that KW didn’t fire the guy and DE hired him the very next day.

        He was leaving, said goodbye, asked KW to fill out the forms to move listings. KW was embarrassed and humiliated to lose a high profile producer. Of course their PR people had to think of
        something…voila…A preemptive press release.

        The KW PR and management folks had no choice, having no comment, or saying “Ummm….a $75M producer just
        left us for a bigger, better company” would be bad.
        So they went with the, “Well, umm, ahhh, we didn’t want him anyway. Yes we were in a committed relationship, but we at KW didn’t see the first season….ahhh….and….ummm….we had no idea that when we signed off on the contract that Reality TV might be sensational….so we broke up with him first!”

        Coffee is closers….no more Kool-Aid for Luis.

  6. August 07, 2013 at 4:08 pm, Meadow Lane said:

    DAHHH…Dotti Herman (a true ‘big hitter’) left Elliman. When did she make this statement?

    • August 07, 2013 at 4:18 pm, R.E. Biz said:

      Dolly Lenz left Elliman, not Dottie Herman.

      Get your real estate facts straight!

      • August 07, 2013 at 4:53 pm, Charlotte Friedman said:

        LOL… some like it mixed up… then they swear by thier own facts…

        • August 07, 2013 at 6:20 pm, Katherine Clarke said:

          It was Dolly Lenz who departed Elliman a few months ago, Meadow Lane.

  7. August 07, 2013 at 4:23 pm, Vince - said:

    I met Luis at the Million Dollar Mixer event at the Gansevoort Hotel’s roof top party promoted by He was really cool and down to earth…

  8. August 07, 2013 at 4:38 pm, Joseph Aquino said:

    Luis has great energy. You can’t fake that and he’s got
    plently of it. I was pleased to finally meet him and I told him so.

  9. August 07, 2013 at 4:49 pm, Charlotte Friedman said:

    He went to a better firm, but will they clean up his act? We shall see.

  10. August 07, 2013 at 6:53 pm, Cedar Cat said:

    “Reality” TV is stupid and who cares anyway? A young kid with a good spiel.


    It cracks me up how the “news” is about the shows on TV! Hilarious.

    We have really hit the apex of capitalism – it’s now ALL about money and nothing else.

    • August 07, 2013 at 7:40 pm, Captain Obvious said:

      You are on a site about real estate – that’s capitalism.

      • August 07, 2013 at 8:37 pm, Cedar Cat said:

        Capitalism is fine. My point was more about the death of journalism. Infotainment has replaced it, being more profitable. The profit motive does not always produce the best result for the good of the people.

  11. August 07, 2013 at 7:54 pm, Luis Alvarez said:

    I’m excited to see his production in Elliman. He has the energy needed to get to the top in this business. Good Luck to him!

  12. August 07, 2013 at 10:12 pm, jon said:

    Herman calls him a “Rising Star???
    HA! Has she ever seen the show?
    Wake up Dottie.
    Just goes to show you that Elliman will take anyone. What a joke Luis is!

  13. August 21, 2013 at 9:11 pm, corporate prop. said:

    it is funny how keller williams would fire a great profit maker like Luis….apparently he was not selling good enough or keller williams management are idiots….and i vote for the second….they are idiots…i for one hope he goes to elliman and “rocks and rolls”.
    best to you luis….m

  14. March 26, 2014 at 1:04 pm, irish_temper said:

    Real estate agents and their “profession” are a complete waste-better yet, they know it and still take your money because you’re an idiot to contact them. There is no magic in calling an owner and viewing a property. There is no magic in due diligence, checking land records, etc. By law, they can’t even do a lot of the important leg work. And, if it means losing a listing or sale- mouth closed! Money, money for nothing, but your home problems will remain-”I know nothing” theory.
    There is zero need for a “licenced order taker” to present an offer to a seller when the buyer can do it. With the Internet, trulia, etc.- most people, even wealthy, find what properties they want to see. Again, i refer to the order taker. What’s their role? To take 6% of a sale they didn’t create. I could say so much more about the ethics of the game playing, but my blood pressure is sky rocketing. Away with this slimy job.

    • April 10, 2014 at 11:35 pm, nocommissions said:

      I couldn’t agree more. I’ve bought and/or sold 11 properties over the last 7 years and have never used an agent for those transactions! Not only did I not pay a 6% commission but most of the selling was done at full ask. You can get an MSL listing number for a small flat fee which is where most buyers are going to look for potential properties. The few times in my life I have worked with agents ( “top agents in their offices and regions” btw) I found them to be rather useless either not really listening to what I wanted and was willing to spend as a buyer, or trying to get a low ball offer accepted as a seller just to make the sale. Do it yourself …

  15. April 02, 2014 at 8:20 pm, Just telling it said:

    Keller Williams is all over Shahs of Sunset, even the recent season… how come they are comfortable with a show that offends some members of an ethnic group, but not a show about real estate deals?

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