Swedish clothing retailer H&M is moving its flagship to the Herald Center, where it will take 63,000 square feet over four floors.
Daffy’s left the space at 1311 Broadway, between 34th and 35th streets, after the company filed for bankruptcy last summer. Building owner JEMB Realty then bought out the anchor’s leasehold interests for $43 million. JEMB announced plans in March to give the 250,000-square-foot Herald Center a $50 million renovation, as previously reported.
Daffy’s had occupied 100,000 square feet. The first three floors will feature a glass façade, while the remaining seven floors of the building will have LED light panels, Racked said.
H&M’s biggest store yet, meanwhile, is at Fifth Avenue and 48th Street, where it is slated to take 57,000 square feet. [Racked] — Mark Maurer