Cushman & Wakefield is hitting refresh on the company’s branding for the first time in 100 years. The move comes as part of an effort to realign the firm’s global branding with its overall vision.
“Our visual identity change was a direct result of defining our culture,” Celine Clarke, global head of corporate communications and marketing, told the New York Observer. “We took the business approach of being simple and disciplined and applied it to our visual identity.”
Among the changes are a revamped company website, a newly-expanded color palette to be used in Cushman & Wakefield’s company communications and a new, globally-licensed font. [NYO] — Julie Strickland