The Real Deal New York

3D listing firm Floored nabs $5.3M in funding

December 20, 2013 12:20PM

David Eisenberg and a 3D rendering using Floored technology

David Eisenberg and a 3D rendering using Floored technology

Manhattan-based company Floored, which creates 3D visualizations of offices and other space for clients such as the Related Companies, Vornado Realty Trust and Hines, has nabbed $5.3 million in its first significant round of fundraising, Floored’s co-founder David Eisenberg told The Real Deal. Floored’s proprietary technology can take high-resolution, 3D scans of any interior or exterior space.

The result is a hyper-realistic virtual tour — somewhat akin to a video game — that lets users experience the depth, lighting and layout of the space.

In January, Floored announced that it had received $1 million in seed funding. The new Series A funding, first reported by the Wall Street Journal, will allow the company to expand its technical and engineering staff, Eisenberg told the newspaper.

Venture capital firm RRE Ventures led the Series A investment in Floored, according to the Journal. Other investors included Greycroft Partners, Two Sigma Ventures and Lerer Ventures. [WSJ]Hiten Samtani 

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