NRT, the nation’s largest brokerage and a subsidiary of real estate conglomerate Realogy Holdings, has signed a multiyear deal with software provider Market Leader, which was acquired by Trulia last year for $355 million.
Market Leader will give the 41,000 agents at NRT what they call a “private-label” version of their software platform. Agents can customize their marketing materials with several website design and color templates. Trulia’s chief financial officer Sean Aggarwal revealed the deal on Tuesday at the annual Citi Internet, Media and Telecommunications Conference in Englewood, Colo.
Realogy Holdings — whose brands include the Corcoran Group, Citi Habitats and Sotheby’s International Realty – saw a 29 percent jump in its volume of home sale transactions year-over-year in the third quarter. NRT saw a more modest 17 percent gain in home sale transactions, as previously reported. [Inman] — Mark Maurer