JEMB adds Hearst-affiliated TV company at 75 Broad

75 Broad Street and "Say Yes to the Dress: Bridesmaids"
75 Broad Street and "Say Yes to the Dress: Bridesmaids"

Shortly after welcoming pasta company De Cecco, JEMB Realty has signed TV production company NorthSouth Productions to a 27,000-square-foot space at 75 Broad Street in the Financial District.

NorthSouth agreed to pay rent in the mid-$30s per square foot for the 15th-floor space. Cushman & Wakefield broker Peter Cento, Frank Cento and Carlos Suarez represented JEMB Realty in the deal. The production company specializes in reality TV fare such as A&E’s “Paranormal Cops” and TLC’s “Say Yes to the Dress: Bridesmaids.”

Ten percent of the building is vacant, but deals are pending on all of those spots, Frank Cento told the New York Observer.

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DeCecco took space on the fourth floor, as reported yesterday. Other tenants include websites Internap and Peer 1 Hosting.

Hearst Corporation acquired a 50 percent stake in NorthSouth in 2012 [NYO]Mark Maurer