The Real Deal New York

Menswear purveyor Bonobos inks deal at Brookfield Place

February 10, 2014 05:25PM

From left: Ed Hogan, clothes from Bonobos, 700 Vessey Street

From left: Ed Hogan, clothes from Bonobos, 200 Vesey Street

Amid a $250-million upgrade of its flagship building Brookfield Place in Downtown Manhattan, Brookfield Office Properties has landed a 10-year lease with luxury menswear tenant Bonobos for 1,140 square feet of retail space.

Justin Fantasia of RKF represented Bonobos, and Ed Hogan represented Brookfield in-house along with Stephen Lourde of the McDevitt Company, according to a press release today. Bonobos will use the 1,140-square-foot space, at 200 Vesey Street, as an “e-commerce store,” in which consumers consult with a personal shopper and then order their products online inside the store.

Formerly called the World Financial Center, Brookfield Place got a name change in 2012 in a push to rebrand the building as a more than a home to financial tenants.

Bonobos currently has two of these “guideshops” in Manhattan; one in the “men’s district” on Crosby Street in SoHo and another at 45 West 25th Street between Fifth and Sixth avenues. High-end men’s fashion brand Ermenegildo Zegna also recently inked a 10-year lease for two floors on the north side of the three-story glass atrium. Other luxury brands in the building include Hermes and Salvatore Ferragamo. – Angela Hunt

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