The Real Deal New York

Chetrit condo conversion lays on the high-tech amenities

Apartments at 738 Broadway feature hidden TVs and smart fireplaces

February 24, 2014 08:36AM

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738 Broadway (Inset: Joseph Chetrit of the Chetrit Group)

The Chetrit Group’s Noho condominium conversion at 738 Broadway, which launched sales last month, is teeming with new technology. Each of the eight units features four fireplaces that sense when someone is near.

The building is wired and app-accessible through a Creston automation system that can heat up the fireplaces and control home theater components. The units also feature a TV hidden behind a mirror as well as an “overflow tub,” in which water pours down from the ceiling, overflows and then spills into a drain.

Prices for the apartments range from $6 million to $7.5 million for the two-bedroom penthouse with a private rooftop terrace. A 3,200-square-foot three-bedroom duplex unit is currently in contract for $7.2 million.

Karl Fischer served as the architect of record; Andres Escobar handled interior design. Charlie Attias and Dan Benichou of the Corcoran Group are marketing the units. Chetrit bought the five-story property, formerly known as the Broadway McKenna building, for $8.2 million in 2005. [NYDN]Mark Maurer

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