Billionaire fertilizer tycoon Alexander Rovt’s opulent $25 million Upper East Side townhouse now comes with a Phantom Rolls Royce thrown in.
The property’s new listing brokers, Benjamin Benalloul, CEO and founder of Portman Realty, and Oren and Tal Alexander of Douglas Elliman, are ponying up the funds for the Phantom in an effort to generate interest in the 11,400-square-foot home, which has been on the market for a year.
The new brokers will list the property, at 232 East 63rd Street, tomorrow, Benalloul said, with an asking price of $25 million, a $3 million jump from its most recent asking price.
“We decided to go very out of the box with this one,” Benalloul said. “To diversify our marketing strategy and take advantage of the private garage that comes with the house, we will be throwing in a Rolls Royce Phantom into the purchase price at our own expense.”
Rovt, a Ukranian native, has owned the home since 2005, when he bought it from restaurateur Rocky Aoki for $4.6 million. He and his wife then demolished and rebuilt the townhouse from scratch.
Rovt is the majority owner of a commercial building at 14 Wall Street, a stake which he acquired for $303 million in 2012.