“Million Dollar Listing” star to market 5 Beekman condos

Elliman’s Eklund-Gomes team get plum FiDi assignment; reveal hiring on Instagram

The interior of 5 Beekman Street and Fredrik Eklund
The interior of 5 Beekman Street and Fredrik Eklund

Douglas Elliman’s Eklund-Gomes team, headed by “Million Dollar Listing” star Fredrik Eklund and John Gomes, will market the condominiums at 5 Beekman Street, one of the Financial District’s most hotly-anticipated projects.

“Something incredible is coming to the New Downtown,” Eklund posted on Instagram Friday, along with a photo of the stately building’s nine-story Victorian atrium. “My biggest project this year. Stay tuned.”

Allen Gross’ GB Lodging is converting the landmarked property, together with an adjacent site on Nassau Street, into a 340,000-square-foot, 287-room hotel along with 68 condos. The hotel is slated to open next year.

Gross bought the 5 Beekman Place building, formerly known as Temple Court, in March 2012 for $64 million. The Chetrit Group and Bonjour Capital were the former owners.

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Eklund declined to comment on the project, which is being designed by architecture firm Gerner Kronick + Valcarcel. The broker is known for offering teasers of his projects on social media, where he has amassed more than 200,000 followers across Facebook, Twitter and Instagram. In October, Eklund launched condo sales at Tribeca’s 11 North Moore through an Instagram post. 

The Eklund-Gomes team is currently marketing a collection of 37 new-construction homes in Bridgehampton, as TRD reported, as well as units at the former Children’s Aid Society building at 215 Sullivan Street in Greenwich Village.

Pricing and other details of the 5 Beekman condos weren’t yet available. A representative for the project declined to comment.