The Real Deal New York

Social media scorecard: Rating real estate firms

A look at how the networking campaigns of the five biggest residential firms stack up

March 25, 2014 10:30AM
By Hiten Samtani

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From the March issue: (For related story, see “@NYCRealEstate: Social media status update“)

Not all social media efforts are created equally. This month, TRD evaluated the city’s five largest residential brokerage outfits, looking at the size of their social media communities and how effectively firms engaged with them. Here’s a look at our scorecard. [more]

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    Today, 73 percent of adults who are having social media access. Also, 85% of marketing professionals and business concerns are using social media for promoting businesses worldwide, because visitors flow in social media is very much higher, when compared to all other Marketing Channels.