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What’s behind Urban Compass’s new direction?

Shift in business model has skeptics buzzing, but the company’s principals remain confident

Gordon Golub, Sofia Song and Robert Reffkin
Gordon Golub, Sofia Song and Robert Reffkin

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From the April issue: In September, New York City-based real estate and technology start-up Urban Compass closed a deal with investors for funding totaling $20 million. The investment — from companies such as Advance Publications, the parent of Condé Nast; Joshua Kushner’s Thrive Capital, and venture capital firm Founders Fund — valued the company at close to $150 million. [more]

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