The Real Deal New York

Editor’s note: Developers laying on the amenities

Guilt-free condos in the gilded age

June 03, 2014 04:30PM
By Stuart Elliott

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Stuart Elliott

Stuart Elliott

From the June issue: The number of super-luxury condo projects keeps increasing in Manhattan, and that means the amenity wars are back in full swing.

Like toothpaste companies that come up with new ways to market their nearly identical products on what feels like a monthly basis (whitening being the latest fad), developers need to differentiate their buildings with bells and whistles. [more]