The Real Deal New York

StreetEasy looks to lure mobile users with iPhone app overhaul

Previous version of the app accounted for roughly a third of the website's total traffic

June 11, 2014 09:01AM

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From left: StreetEasy and the new StreetEasy app

From left: StreetEasy and the new StreetEasy app

StreetEasy unveiled its new iPhone app on Wednesday in a bid to reel in more mobile users to the property listings website.

The site’s data is accessible through the new app. Users — both renters and buyers — can search the market in a specific neighborhood or building. It’s also possible to look for floor plans and open houses. The application also conducts searches by basic criteria, such as building amenities, price, condo vs. co-op or no-fee rentals. The app also provides interactions with individual listings. Users can swipe a single property to their right to see the property’s location on a map. Swiping left enables users to adjust search filters.

A previous version of the app accounted for roughly a third of traffic from all mobile devices, according to previous reports, and the overhaul follows a revamp of StreetEasy’s full website earlier this year. The listings site dropped the previous $10 user fee in that move, banking that the move would bring an influx of users that would be a boon for advertisers and featured listings, Zillow’s New York general manager Susan Daimler told The Real Deal at the time.

Zillow acquired StreetEasy for $50 million last fall. – Claire Moses and Julie Strickland

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