The Real Deal New York

Luxury developers using orignal artworks to woo buyers

In both NYC and Miami, artists are seeing more commissions in high-end condos

June 14, 2014 11:00AM

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From left: 135 West 52nd Street in Midtown Manhattan, the Muse in Miami and artist Helidon Xhixha

From left: 135 West 52nd Street in Midtown Manhattan, the Muse in Miami and artist Helidon Xhixha

WEEKENDEDITION Both New York and Miami seem to be in the midst of another luxury real estate boom. So naturally, condo developers are pulling out all the stops to attract deep-pocketed buyers – including commissioning original works of art.

For instance, in Miami, the developer of a beachfront condominium on Collins Avenue has commissioned a high-profile sculptor, whose works have sold for upwards of $500,000, to create original pieces for every buyer in the building, according to the New York Times.

And at 135 West 52nd Street in Midtown Manhattan, the Chetrit Group and Clipper Equity have found a way to shine using a permanent 40-story LED light installation by Thierry Dreyfus that is attached right on the building’s facade.

“Those who invest in high-end luxury homes also tend to have a strong knowledge of art,” Helidon Xhixha, an Albanian-born artist who has shown his work at Art Basel Miami Beach, told the New York Times.

Recently, developers Property Markets Group and S2 Development commissioned Xhixha to create sculptures specialized to the tastes of each buyer at Muse, a 68-unit condominium in the Sunny Isles neighborhood of Miami. [NYT] Christopher Cameron

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