Digital ad firm grabs 173K square feet at 5 Manhattan West

Brookfield in talks with other possible tenants for remaining 300K-plus square feet at building

Renderings of 450 West 33rd Street
Renderings of 450 West 33rd Street

Digital advertising firm R/GA Media Group signed a lease for 173,000 square feet at Brookfield Office Properties’ 450 West 33rd Street, also known as Five Manhattan West.

Asking rent at the 1.8 million-square-foot, 16-story property near 10th Avenue ranges from the high $60s to $80 per square foot. R/GA, an arm of the Interpublic Group of Companies, will set up offices on part of the 11th floor and the full 12th floor.

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The landlord announced in February it planned to launch a $200 million renovation of the site. This will result in unobstructed floor-to-ceiling windows and a glassy exterior, according to the Wall Street Journal.

Roughly 325,000 square feet there is available, but prospective tenants are in talks to occupy nearly all of it. Brookfield acquired a majority stake in the property in 2011.

Scott Panzer of JLL represented the tenant, while Bruce Mosler, Josh Kuriloff, Mikael Nahmias and Ethan Silverstein of Cushman & Wakefield represented Brookfield. [WSJ]Mark Maurer