The Real Deal New York

Showy showrooms: Inside 5 exclusive condo sales centers

Developers bring out all the stops to woo buyers at high-end new development buildings

August 15, 2014 10:30AM
By Rich Bockmann

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The interior of the 500 West 21st Street showroom has a  tree-painted mural designed to simulate the plantings that  will provide privacy to the building once it is finished.

The interior of the 500 West 21st Street showroom has a tree-painted mural designed to simulate the plantings that will provide privacy to the building once it is finished.

From the August issue: The crop of new luxury condo developments rising in Manhattan is spawning an equally lavish set of sales galleries, where buyers will shell out millions of dollars to purchase an apartment off of floor plans, often before there’s a door to step foot in. [more]

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