The Real Deal New York

Glanzock program connects artists with landlords

Firm puts together installations of paintings, sculptures in commercial offices

August 17, 2014 10:00AM

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Art in the lobby of 915 Broadway

Art in the lobby of 915 Broadway

Glanzrock Realty Services is launching the next phase of its Building Art Curatorial Program, which is designed to connect artists with spaces held in real estate portfolios. Basically, BACP discovers, exposes and leases art to commercial clients for their lobby spaces with the option to buy the artwork, according to the firm.

“We are proud to continue the Building Art Curatorial Program throughout premier and distinctive New York City spaces, providing artists with an opportunity for enhanced exposure they wouldn’t ordinarily attain,” Cindy Farkas Glanzrock, who serves as creative director, said in a prepared statement. “BACP’s objective of selecting relevant artwork for commercial lobbies has come to fruition and, through our partnership with charitable, arts and educational organizations, we are confident the program will create awareness for the arts throughout New York City.”

The firm has worked to install art in buildings such as: 184 Fifth Avenue, 44 Wall Street; 270 Madison Avenue, 915 Broadway and 1001 Sixth Avenue. –Christopher Cameron

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