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New York

Hello Kitty pops up in Times Square

Japanese brand opens short-term shop in former Radio Shack space

1565 Broadway and a Hello Kitty mascot
1565 Broadway and a Hello Kitty mascot

Say “Hello Kitty” in Times Square while you can.

The ubiquitous Japanese brand — whose whiskered visage has adorned lunch boxes and backpacks for more than 40 years — is operating a pop-up shop on the Times Square bow tie through the holiday season.

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Retail whiz Steve Russo’s FAB Starpoint, which licenses brands like Hello Kitty and Nickelodeon, opened the temporary 1,2000-square-foot shop at Wharton Properties’ 1565 Broadway in the space formerly occupied by bankrupt electronics chain RadioShack.

FAB Starpoint is planning to open a permanent Hello Kitty store at the Sky View Center Mall in Flushing, which the Blackstone Group is buying for $400 million.

Russo’s company recently acquired teen fashion chain Delia’s after the company filed for bankruptcy last year. Though FAB Starpoint is relaunching the brand as an online-only platform, the company is considering opening a pop-up store in the city in the future.

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Blackstone GroupTime SquareWharton Properties