Clockwise from top left: Sam Edelman, the interior of the unit, the exterior of the building and Tierney Model, an agent at Sotheby’s International Realty

Shoe designer Sam Edelman — who touts on his website to cater to celebrity clients including Jennifer Lopez, Julia Roberts and Katy Perry — is asking $3.2 million for his two-story Chelsea penthouse, which went on the market today.

The two-bedroom condominium at 133 West 22nd Street between Sixth and Seventh avenues is roughly 1,700 square feet, and features floor-to-ceiling windows, a fireplace and an outdoor terrace, said Tierney Model, an agent at Sotheby’s International Realty who is handling the listing. Situated on the top two floors of the 12-story building, the unit can be accessed from both levels, she said.

“You walk into the apartment and you just have this beautiful view of New York City,” Model said. “It’s a very sexy apartment.”

Edelman launched his eponymous brand in 2004 and now sells his designer shoes, imprinted with his signature on the soles, at hundreds of independent retailers and department stores across the U.S., as well as in 450 locations around the world, according to the company’s website.
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In a bid to attract more foreign buyers, the developer of Midtown condominium-hotel Cassa has hired brokerage Prodigy International to handle sales, replacing new development firm the Marketing Directors. Developer Solly Assa, a head of Assa Properties, told The Real Deal today that Prodigy is now the exclusive marketing and sales agent for the 48-story glass tower, located at 70 West 45th Street. “We’re targeting more of an international client,” he said. “Prodigy is really catering to international consumers.” Assa said that the Marketing Directors sold nearly 40 percent of the project’s 57 condo units since sales began in June. The building was designed by Cetra/Ruddy and TEN Arquitectos, the Mexico City firm headed by Enrique Norten. When completed this spring, it will house 166 hotel rooms operated by Desires Hotels. [more]

Architect Enrique Norten with a model of Cassa

Architect Enrique Norten, developer Solly Assa and other luminaries turned out this week for the launch party for Cassa, a condo and boutique hotel at 70 West 45th Street. Architect Nancy Ruddy, co-principal of Cetra/Ruddy Architects and a designer of the project with Norten’s firm, Ten Arquitectos, told The Real Deal in May that the building would be constructed economically. The project will include 57 residential units and 166 hotel rooms. Below are some photos from the party, held at 1140 Avenue of the Americas. Cassa’s condominium units are now in pre-sales. TRD [more]