Bond New York has launched a Chinese-language section on its website in an effort to attract Asian investors and buyers, Crain’s reported. It is also embarking on a Web marketing campaign to identify the brokerage and the wider New York market to Chinese-speaking buyers overseas.
Bond is not the first brokerage to target foreign buyers. Marketing firm Prodigy Network allows visitors to switch its website to Spanish from English. The Corcoran Group’s site lets clients search for agents who speak a total of 29 foreign languages and Halstead, meanwhile, lists speakers of 19 languages. [more]

During the booming economy in Ireland, Irish investors were rushing to
New York City, entering contracts to purchase new residential
condominiums. With the global recession and turbulent times in Ireland, many of these
investors may not be able to close on their purchases, some in luxury
condo developments where all of the units were sold exclusively to
Irish investors, like the tower on Eighth Avenue between 48th and 49th
streets, the residences at East 34th Street between Park and Madison
avenues and a third building under construction on Lexington Avenue
between 38th and 39th streets. Looking to more aggressively capitalize on the financial downturn today are cash-rich Chinese investors. [more]