Despite the recent mortgage crisis, homebuyers are now spending even less time shopping for a home loan than they did two years ago, according to a report from Zillow.com. Borrowers also solicit fewer quotes today than they did in 2008, obtaining an average of four quotes on a home loan, compared to five quotes two years ago. One third of the respondents to Zillow.com’s survey said they spent less than two hours shopping for a mortgage, less than the four hours the average buyer spends researching a computer purchase. [more]

The Real Deal looks at the change in focus from amenities to incentives.
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