From left: Ian Schrager, the lobby of his Public hotel in Chicago and 855 Sixth Avenue
Ian Schrager will bring his first Public Hotel to New York at a Herald Square site being developed by Durst Fetner Residential, the Wall Street Journal reported. The plan calls for a 250-room hotel on the 16 lower floors of a Cook + Fox Architects-designed 56-story residential building at 855 Sixth Avenue near 30th Street.
Schrager is famous for pioneering the boutique hotel concept, but with the Public line, one of which recently opened in Chicago, the hotelier plans to build more value-oriented hotels.
“The boutique [hotel market] is overcrowded now and very competitive,” Schrager said. “People are now just replicating someone else’s idea, only in a different color.” … [more]